Location Intelligence for Business

Course Description

Do you enjoy the competitive challenge of starting up a new business or expanding into new areas? Are you involved in economic and community development? Are you considering the best place to work and live? Do you like to gain an advantage? Location Intelligence for Business extends the application of geospatial intelligence analytical methods to the business world for competitive advantage. You will have an opportunity to understand and apply location technologies, geospatial analysis, and business geography (demographics and psychographics) to support competitive business decision-making. You will uncover and explore the key geospatial principles involved in site selection, market analysis, risk and crisis management, logistics, and transportation by solving those problems with available geospatial tools and data.

This course is part of the following programs: Masters of Geographic Information Systems and Postbaccalaureate Certificate in Geographic Information Systems.

Online Course

You can view the entire course here: Location Intelligence for Business (GEOG 497B)

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Dennis Bellafiore

Dennis serves as a consultant and coach to large and small businesses, education, industry, not-for-profit, government, and community service organizations. He worked for thirteen years at Digital Equipment Corporation (DEC), including as the global account manager of its largest corporate end-user customer, as manager of sales & marketing for total quality management, and as international strategic marketing director of office document systems for the company. Over the past twenty years, he has served as an organizational change consultant, as president and chief operating officer of a technology-leading digital-print book manufacturer, and as a strategic marketing consultant with a recognized geospatial information company in Lancaster, PA.

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